NuState

Performance, without compromise

Nu State exists to raise the standard by creating clean, fast-absorbing performance extracts for people who work hard, train hard, and demand more from their mind and body.

This is not wellness for everyone; this is performance infrastructure for high-demand lives.

Nu State is for people who push themselves daily and expect the same discipline, honesty, and intent from the brands they trust.

The Nu State Ethos

Nu State is built on a clear set of principles.
They guide every formula, every decision, and every detail.

  • Value First

    We design for outcome, not cost. Every formula is built to be among the best on the market, without shortcuts, dilution, or compromise.

  • Transparency Without Compromise

    We are obsessed with transparency. There are no proprietary blends, hidden ingredients, or marketing sleight of hand. If it’s in the bottle, it’s on the label.

  • Precision in Every Detail

    From formulation to format to design, nothing is accidental. Nu State products are engineered with intent, because performance is built in the margins.

  • Performance as a Way of Life

    This is not about occasional optimisation. It’s about supporting people who live with discipline, intensity, and purpose every day.

  • Designed to Endure

    Nu State is built for longevity with timeless design, credible formulation, and a standard that doesn’t bend with trends.

Who Nu State Is For

Nu State is built for people living high-demand lives:

  • Executives, founders, and operators
  • Athletes and training-focused individuals
  • Creatives and builders
  • Shift workers and service professionals where sleep and recovery are non-negotiable

If you take your output seriously, Nu State was built for you.

Built From Lived Experience

Nu State was created from firsthand experience of modern intensity, where work, training, stress, and ambition collide.

Unable to find a brand that respected hard work and honesty, Nu State was built deliberately, slowly, and correctly with performance, credibility, and longevity as non-negotiables.

No shortcuts.

The Nu State Promise

Nu State is not a wellness brand.

We respect hard work and high performance.

We challenge a stagnant category with truth, intent, and discipline.

We build products for people who demand more from themselves and from what they consume.

We believe taking care of your health is not vanity. It’s self respect.

  • DRIFT
  • nustate drift product
  • DRIFT
  • nustate drift product
  • nustate drift product
  • DRIFT

DRIFT

$179.00
$179.00
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Own Your Recovery


Drift is a fast-absorbing, natural rest and recovery aid designed to help FIFO operators, Defence Force personnel, essential-service teams, and athletes who need to maximise limited downtime and operate at full capacity day after day.

Powered by evidence-based plant extracts, Drift works with your body’s natural rhythms to calm the mind, reduce stress, and support overnight repair.

✓ Promotes relaxation and mental decompression
✓ Supports a healthy stress response before sleep
✓ Enhances overnight recovery and next-day performance
✓ Complements sleep, training, and recovery routines

Nu State is built to earn trust, not borrow it.

We stand for clean‑label transparency with no proprietary blends, intentional formulation, and premium sourcing. Our approach has been compliance‑led from day one and designed for longevity, not hype cycles. We believe credibility compounds and trust is the ultimate performance advantage.